One thing that attracted me to the Pond5 stock footage agency way back in 2008 was the ability to set my own prices. I wasn’t shackled to some set-in-stone pricing structure all the other outlets forced producers into. But are the tides changing at the Pond?
I believe the stock footage industry as we all have come to know and love it is changing. As I approach one decade of shooting and submitting stock footage, I’ve seen quite a bit of change already. But now, agencies appear to be unifying prices, re-branding their image, juggling CEOs, and even offering subscription plans to customers. While this appears to be great for the consumer, it is not necessarily beneficial to the stock footage contributor.
Customers of Pond5 may have noticed some changes that were launched on February 25, 2016. In addition to a complete re-branding of their website and image, Pond5 is now offering a subscription-based service for customers.
Here’s something I’ve not done before: I made a seven-year aggregate chart of monthly stock footage sales from when I started my first full year in 2009 to the end of 2015.
So, here we all are: at the two-month mark with our Panasonic GH4s, shooting and submitting pixel-packed 4K stock footage clips. I’m very happy with 4K, and love the flexibility it gives me as an editor, and as a contributor, the higher price points at which it sells. (more…)
These days, it appears that most of my stock footage sales are coming from just two places: Pond5 and ShutterStock. It seems that customers are migrating to these two agencies, leaving the others behind. (more…)
I normally don’t analyze my sales information mid-year, but this year, I thought it might be a good idea to get a “snapshot” of my sales over the past 42 months, from January of 2009 to June of 2012. (more…)